In the 21st century, it is safe to say that there are probably thousands of new businesses opening up every single day. This is mostly because starting a business these days is easier than ever. A good idea, a good place to start, and a team that is determined to succeed, is all a company needs. For a company to succeed in all of these very competitive industries, it needs to be recognizable. It needs to reach a certain level of reputation and that is best done with a good logo and design.
However, creating the perfect logo is not easy. It has never been easy. In fact, now is probably the hardest time to come up with a unique design because everything else has already been “invented”. But, that is still not a reason enough to lose hope. I am sure that you already have a good design in mind that is unique and special in its own way. Keep in mind that the creation of a logo needs to be both fun and affordable as suggested by Turbologo. Don’t waste too much time on it.
Unfortunately, turning that design that you have in mind into the real thing can be a bit difficult. That is why you might consider hiring a professional designer to do it for you. These professionals can be very expensive which is probably too much for a startup company.
This is probably why so many people turn to use online logo makers. If you are also thinking about going down that path, here are some pros and cons that might help you make a decision.
Considering just how many business owners are using these online services, it is obvious there are several advantages to them. Here are some of them:
1. Simple and intuitive
Previously, I talked about the fact that coming up with a unique design in the 21st century is not easy at all. Coming up with such a thing can only be done by a professional. But, if you already have some kind of idea in your mind and you want to turn it into reality, an online maker is exactly what you need.
These types of websites will provide you with all of the tools that are needed to create a logo. These tools are simple and very intuitive. In other words, anyone can use them to get creative. Of course, you might not have a lot of freedom to create exactly what you want, but it is still better than nothing. The alternative is to open up Illustrator or Photoshop and use those tools. That won’t happen because these professionals programs are simply too difficult to use and master.
2. You could be done in a matter of a few minutes
A logo is a very important part of every business, but it is not exactly your priority. Of course, if it is well-made, it will help you build your brand and make your company more recognizable. But, since you are still just starting, it might be better to turn your focus to other more important tasks.
What I am trying to say is that maybe you should not spend a lot of money or time on this. You can create a simple and easy logo that will properly represent your business. Once your business gets going and turning a profit then you can start thinking about buying a professional design.
So, hop on any website that you can find, play around with different tools, images, colors, and see what you can do. With enough experimenting, I am sure that you will end up with a result that you will love. If not, you can always come back the next day and keep working on the design.
3. Affordable or completely free
Now we finally get to the advantage of these online tools that everyone loves. We all know just how expensive professional logos and designs can get. For example, the new Pepsi brand costs summer around $1 million. You can imagine just how much some larger companies are willing to spend on rebranding.
Smaller businesses definitely will not pay a million dollars, but, the cost can easily get up to thousands of dollars.
Fortunately, these online tools are basically free. A service that can be of huge use to you for zero dollars. I think that is an advantage that everyone can appreciate.
Keep in mind, there are also online logo makers out there that are not completely free. But, you do get a wider variety of tools and other benefits. But, even then, the costs are pretty low and affordable.
These online logo makers are great and can be very useful for a lot of startup companies. But, the fact is that there are always better alternatives out there. Sure, they are more expensive, but they are also better and more professional. So, naturally, there are some disadvantages to using such a website.
4. Lack of originality
In my eyes, I think that the biggest disadvantage of such websites is the fact that they lack originality. If tens of thousands of people are using the same website, there is bound to be a logo that will be nearly identical to yours, right?
Of course, that might not be true always, but it is a possibility.
5. Can be easily reproduced
Considering that all of the tools provided by these websites are very simple and easy to use, the design that you create will also be simple. In other words, it could easily be re-created by someone else. Someone could steal your logo quite easily and reuse it for their brand.
Of course, you could always rely on copyright laws, but that is too much of a hassle. So, if you want to avoid this kind of situation, you might have to invest a bit more into the creation of your company’s logo.
As you can see, there are some pros and some cons when it comes to using this kind of online websites. But, in the end, I believe that the advantages overshadow the disadvantages by a lot.