Every penny we spend on marketing is an investment. It’s the goal of every marketer to get maximum return on that investment, and digital marketing is, without a doubt, the right way to go for it.
It has unlimited potential to offer and doesn’t require you to reserve a budget of hundreds of thousands of dollars. All its results can be easily recorded and compared, which helps make the next marketing campaign more efficient.
Content marketing is an important and inevitable part of digital marketing. While ads and SEO help you reach out to prospects, it’s the content that convinces them.
All your efforts and investments are worthless if you are not delivering the right message. One little mistake in the content can impact the overall ROI of your marketing campaigns. This article has discussed some of the most common content marketing mistakes you are probably still making.
1. Your Content isn’t Reusable
It’s a hectic and time-consuming process to create quality content. Many of us only look for short term benefits and don’t consider how long that content will be relevant. For example, news articles usually bring one time traffic for a few days. Since you are investing so much in content, make sure that it’s reusable and ever-green for your prospects.
Look for topics that are not going to be outdated very soon and write quality articles. Furthermore, keep updating those articles with new stats and information to ensure their place on the first page of search engines.
2. Starting without Audience Personas
Gathering data about your potential customers and creating audience personas would be the first thing a professional digital marketing agency will do when you hire them. Your content must relate with the reader or you won’t get the results you were expecting.
You can only relate to them if you know them, and creating audience personas is a great way to get to know them. It includes details such as age, gender, location, and interests. Your content will be more effective when it contains their pain points.
3. Ignoring User-Generated Content
The comments and pictures shared by your prospects should not be ignored. User-generated content provides great insights into the mind of your target audience. Whether it’s on a blog or social media page, you should record that content and analyze it to understand the behavior of your potential customers. You will learn if they are happy with your service and how you can improve it.
4. Not Using Your Existing Data
This is one relatively common mistake you probably think you won’t make when going into this venture. But, many of us often do make it and fail to use the data they already have on the matter. It is easy to oversee it, as it’s something you have contact with every day. We’re talking about the essential data in the form of website analytics and different other customer information. The latter one can be found in the customer reports; we’re sure you’re keeping close to you. These two things combined are not a piece of minor information, it can be the driving force behind everything related to your content making strategy.
The way your business interacts with customers offers plenty in terms of collecting data. You only need to scroll through your web pages with most visits, look at FAQ, and check out your social media pages. When you check everything, we mentioned the picture of what your content should be already must be halfway through painting. Trust us, use this approach, and you’ll see your content creating strategy taking shape real fast. If you skip this part, making it could take more time than you can spare. If you’re not fully on board with this idea, feel free to check here and see what professionals have to say on the subject.
5. Failing to Optimize Content
When we talk about mistakes, this one could be costly. Your content needs to be optimized at all times. For example, making one post and sharing it on your website and social media platforms is the way to go. But your work doesn’t end here. What you need to do is to pay attention to it continually. It is excellent if you released quality content into the ether, but even the best articles will be outdated with time. Your content needs to be frequently revisited so that even when the time steps over it, it is still up to date. Constant updates and re-shares on social networks are a must. No, you’re not going to be boring to your audience; they’re going to love the effort.
Also, we’re not talking only about the audience that already saw your content. New visitors are going to want to see up-to-date content. You need to be on the same page with both old and new visitors. This is the only way to always have quality content out on display. Furthermore, you need to be updating your view on the content itself and its placement. |do not stick to proven social networks. Explore the web; it has so much to offer. Let Facebook rest for a while, go to Imgur or Reddit. Be a pioneer in your field; try something no one tried before, but do not let your content be consumed by time. To be loyal customers, you first need to be dedicated to your content. It starts with it and never let it end. It is simple, be modern, have a loyal fan base, attract new people.
6. Ignoring the Sales Funnel for Content
Sales funnel is a consumer-focused marketing model that defines the journey of a potential customer to becoming a customer. Most marketing campaigns in 2020 follow this model to avoid unnecessary expenses, increase sales, and improve ROI. However, not many synchronize it with their content.
You should create content for every stage of the funnel according to the mindset of the prospect. For example, presenting your product in front of the reader when he is still in the awareness stage would be a waste of time.