Top Video Editing Tools For Small Businesses

As a small business owner, you can’t overlook the power of videos. Video has become one of the most integral aspects of business marketing in today’s digital space. Be it about telling your brand story, educating the audiences about your offerings, building brand awareness, communicating highly complex ideas, or anything else, videos can help you achieve your objective in an easy to digest manner.

However, not all videos are created equal; some fail to move even a needle while some can sway the audience. A professional video creator can do it well, but small business owners often don’t have enough budget to outsource the professional’s help.

Well, worry not! The help is here.

Below are the top six video editing tools that will help small businesses to craft engaging and agency-level videos easily in mere minutes.

Animoto:

Animoto is one of the most efficient video editing tools with a simple drag-and-drop feature and countless built-in templates. The software simplifies your choices and helps you automate the heavy lifting. The best part of Animoto is to automatically produce a preview of your video, which is fully-edited. Just make some adjustments at this stage, and you are good to go.

Pros:

  • A huge library of licensed music tracks
  • Free trial for 14 days
  • A wide range of mood-setting video style themes
  • Simple and easy to use

Cons:

  • Paid plans

Lightworks:

If you are looking for a free video editing software, Lightworks is the right choice for you. With a commitment to producing quality videos for all sizes of businesses, the software offers a variety of advanced editing features that compete with the industry’s most expensive editing leaders. As a matter of fact, professional movie makers used Lightworks to produce many award-winning Hollywood films. The Wolf of Wall Street, The King’s Speech, Road to Perdition, and Pulp Fiction are just to name a few.

Pros:

  • Regular updates
  • Free for all
  • Various built-in effects

Cons:

  • Frequent updates

Filmora:

In the world of video editing, small businesses frequently use Filmora. It is a highly popular tool among beginners who want to make high-quality videos. This video editing software is fraught with several amazing features that are hard to find in any other editing tool. For instance, Filmora allows you to use split-screen to display two recorded videos together, which you will barely find in any other software. Indeed, Filmora is a perfect video editor for small businesses for many reasons: it is easy to use, it’s intuitive, and it offers a range of effects, overlays, filters, titles, and transitions.

Pros:

  • It features a green screen recording that lets you voice over
  • The software allows you to directly share your videos on social media platforms
  • It has a wide range of different filters and effects
  • It is a free tool.
  • Fit for both video and audio

Cons:

  • Comes with different paid plans for Windows PC and Mac users

Animaker:

Do you want to create some stunning ads that can make the audience say ‘WOW’? Do you need to edit an explainer video? Are you looking for an animated platform that can help you create some How-To videos? Yes? Then, look no further than Animaker. It is an animated video editing tool that makes video editing an easy and exciting venture. From small business owners to big business tycoons, everyone is using Animaker these days to create enthralling videos.

The software features various built-in characters and icons, a bevy of templates, and a mechanism for adding visual aids. It’s a simple drag and drop feature that allows the users to craft stunning videos in less than an hour.

Pros:

  • It is an animated video editor.
  • It has a simple drag-and-drop feature.
  • Free version available

Con:

  • The free plan allows you to share a limited number of videos

Pinnacle Studio:

Pinnacle Studio is a full-fledged program that most of the video creators are not aware of. While the tool performs all the basic things, it comes with a set of unique features that are not available elsewhere. For instance, you can import existing media, export the files in many formats, capture live footage, and so on. Pinnacle Studio features various correction tools, inbuilt filters, and effects to create HD videos.

Pros:

  • It has an easy-to-use timeline feature.
  • The software comes with a drag and drop interface.
  • Can grab and edit multicam simultaneously
  • You can enjoy a 30-days free trial

Con:

  • You need to go for the premium plan after 30 days trial

Renderforest:

Renderforest is an online video editing tool that helps users to create high-quality videos for personal and professional purposes. Be it about promo videos, intros, explainer animations, product tutorials, slideshows, music visualizations, product ads, or any such videos, with Renderforest you can create these all with the level of excellence. All you need to do is to sign up and choose your favorite template, music tracks, pastel colors and you are all set to make and edit the professional-looking videos. Without too much tech skills and time, both beginners and professionals can make powerful videos.

Pros:

  • It is free to use.
  • You can sign up in a few simple steps.
  • It has a huge gallery of animation templates and stories.
  • An easy-to-use online video editor
  • Licensed music collection for video creation usage

Con:

  • It comes with limited features for the free version.

Get high-quality videos for your business today!

With these top six video editing software, and many of them are free, anyone can easily create high-quality videos without crossing their budget line. Each of the video editing tools described above is better than the others in some aspects. It all depends on you which one you choose to create videos for engaging audiences and increasing the engagements. With the right video editing software, you no longer have to be a pro in editing. There is no better way for small businesses to attract clients and customers than to create powerful videos. So let the camera roll!

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