The growth of the gig economy has lead to the graphic design space becoming much more crowded and competitive in the last number of years. With more platforms available for freelancers to offer their skills, it has become more difficult to stand out from the crowd. A successful career as a freelance graphic designed is still an exciting prospect for many and is very possible is you take the right approach.
The world has become a much smaller place with the emergence of more and more technologies to keep everyone in touch. You can work with people from anywhere in the world and at any time of day or night if you so choose. There is no shortage of work out there for freelance graphic designers; you just need to know how to get started in the exciting world of freelance graphic design. Following a few practical tips will help you to begin a successful career, earning a living as a freelance graphic designer.
Let’s take a look at five useful tips you can use to ensure your success in the world of graphic design.
Treat It Like A Business
When you’re starting out as a freelancer, it can often be easy to take a casual approach to your work. With more free time in the day, many people end up putting off tasks or trying to complete them on a shoestring budget. Invest in the right business tools, get an invoice template, build a website and order some business cards. If you want to be taken seriously by your clients, you need to look professional.
Find Clients Quickly
Securing your first clients as a freelancer is one of the most daunting challenges of setting up your own freelance business. Tap into your local network and let people know that you are working in a freelance capacity. Speak to family, friends, old colleagues and join different online groups to help you find your first job. Once that first job comes in, word will spread quickly, and the next one will be just around the corner.
Prepare Your Elevator Pitch
If you only have a few minutes to describe your new freelance venture, how would you sell yourself? It’s important to think about what you have to offer and how you can bring value to your clients. Take some time to prepare an elevator pitch so that when the opportunity comes to sell yourself, you’re ready to impress!
Set A Routine And Stick To It
Working for yourself in any capacity means that you are not as accountable as when you are working for someone else. To maintain your discipline and to ensure that you always complete your work on time, and without rushing it, you need to set a schedule. With the flexibility of working as a freelancer, you can set whatever routine you like, but just be sure to stick to it.
Create Useful Documents
When you’re in business for yourself, you will quickly realise that most of your clients will ask you the same questions. Instead of spending all of your time drafting emails, price lists and your workflows, simply create PDF documents that answer these questions clearly. Not only will this tip help you manage your time better, but it will keep your clients happy too.
Enjoy A Successful Career As A Freelance Graphic Designer
Taking the leap to go out on your own in a freelance capacity is a big decision. However, with the myriad of tools, technologies and platforms available nowadays, there’s no reason that you can’t enjoy a long, happy and successful career as a freelance graphic designer. Set yourself up for success from the beginning, maintain your professionalism and make sure that you stand out from the crowd. Once you get started with your first client, things will continue to grow and improve as more people discover you.