Digital marketing has become the most important aspect of running a business, regardless of the industry you’re in. We live in a world where every consumer has a mobile device and spends an average of six hours a day browsing the internet. The world has made a major shift in direction in the last couple of decades. Our attention span has shortened and we went from searching the newspapers for interesting information to using enormous databases to find any piece of data we need at any given time. In other words, everything has switched to the internet.
While mobile devices and the internet made the life of an ordinary consumer much simpler, they led to a complex shift in how we perceive business marketing. People can now find any business or service in their area simply by Googling specific keywords. It takes them less than ten seconds to scan through the short list of top businesses around them and make their choice on which one to call. If your business is not ranked among the top businesses in your location, you are most likely losing potential customers to your competition.
The importance of online marketing in contemporary business is quite obvious. Unfortunately, many people fail to implement the right marketing strategies that can grow their business in the right ways. The most important of these strategies is local SEO for business, which helps potential clients discover your services at the exact time they are looking for them.
The Key to Growing a Business
The largest number of potential customers comes from location-based searches. Whenever a person is looking for a business in their area, they will make a location-based search on Google or any other search engine. For example, if someone from Denver is looking for a flower shop, they will type in something similar to “Flower Shop Denver.” This is a location-based search and these searches are the key to growing your business.
The reason why you need to rank your business among the top results of a location-based search is because these searches have the highest conversion rates, meaning the people who come across your business through a location-based search are most likely to further interact with you and make a purchase. Local SEO services from BCC Interactive can help you rank your business among the top search results and gain the most out of local SEO strategies.
The reason why conversion rates of location-based searches are so high is because these people are specifically looking for a product or service that you’re offering. There can never be a more effective method of advertising than placing the right service in front of an interested buyer at the exact time they want to see it, and that is exactly what local SEO can do for your business.
Luckily for you, these local searches happen thousands of times on a daily basis, meaning there are more than enough opportunities to land new clients every single day. However, in order to achieve such high conversion rates, you need to rank your business through local Search Engine Optimization. This includes creating localized content, integrating the right keywords, building links on a local level, as well as building positive reviews on sites such as Yelp and Google Maps.
Start Ranking Your Business Today
The sooner you start working on your company’s search engine optimization, the sooner you will start seeing results. However, keep in mind that SEO cannot be done overnight. In order to achieve positive results, you need to implement numerous Search Engine Optimization strategies that will get your business to where you want it to be. That is why it is best to start as soon as possible.
Since these complex strategies require extensive knowledge and experience, we recommend hiring a team of professionals to help you through the process. Contact BCC Interactive to learn more about their local SEO for business, as well as other marketing services that can help you grow your business and become more recognized on a local level. Make sure to act fast and start considering your business’ ranking right away. Your competition might be stealing customers through local-based searches as we speak!